Marketing Manager Job Opening

 

Are you an ambitious business-savvy graduate with online and offline marketing experience? And are you interested in a high responsibility/impactful role at the Accra office of a Canadian for-profit with a mission to improve the lives of millions? Let’s talk!

This is the value creating opportunity we invest in

This is the value creating opportunity we invest in

Opportunity - Help us invest in the education of the most talented students in developing countries. The value of a university degree is very high, with their degrees, our graduates increase their income 5X, are 6X less likely to be unemployed, develop their economy, and are more likely to educate their children. Despite this large return, many talented students are unable to pay for a degree. It is this value-creating opportunity we invest in at Brighter Investment. A recent successful fundraising round means that we are ready to further expand into this $600bln market.

The business - Our fund directly invests in the university education of talented students in developing countries. In return, students repay a fixed percentage of their income back to us. The more successful the student, the better our financial performance. We’ve invested in over 400 students. The technology to reliably recruit and assess students online, to administer the mentorship program and to collect repayments is in place. Partnerships with the government and a large NGO will further facilitate our expansion. It is based on this solid foundation that we’re ready for growth and we need your help for that. 

Your role - We are expanding our program to new regions and schools and ambition significant growth within existing markets. Your job will be to promote our offering through online and offline advertising, as well as liaison with SRC’s, university staff, and other organizations to spread our message to their students. You’ll also take responsibility for our objective of recruiting more female students and students of disadvantaged backgrounds.

These would be some of your colleagues

These would be some of your colleagues

You’ll work directly with the management team of the company to plan and achieve the ambitioned growth. This involves market research and marketing execution. As Brighter Investment is a start-up, your job, like everybody else's in the organization, also involves the less glamorous work of following up with applicants and teachers during the summer months leading up to the new academic year. If you feel you are too good for that, don’t apply.

Your performance will directly determine how fast Brighter Investment grows and how many students get to go to school. This is not an easy 9 to 5 job, but in exchange, we offer you ownership, opportunity, flexibility, and responsibility.

You are - The person we hire for this job is analytical and confident in meetings and public speaking. You don’t need to have a lot of experience, but you will have to be able to show us potential and at least one marketing campaign you ran successfully. If you have no experience, or only sales experience, this role isn’t for you. To be successful at this job you should:

  • Be an influencer: Be excited about our mission and be able to spread that excitement to others in writing, in day-to-day conversations, online, and on a stage. You should be able to share a successful marketing campaign you ran (preferably online and offline).

  • Be an executor: Be able to hustle and have a proven record of creating opportunities, closing deals, and generating growth. You should be able to share a deal you negotiated and closed.

  • Be flexible: Be okay with a startup environment where circumstances and responsibilities change rapidly. If you’re attached to having different people in various departments for different jobs, this job is not for you.

  • Be creative: Be able to do more with less and figure out how to do things you nor any of your colleagues have ever done before. We look forward to hearing examples of your creativity on the job. Having prior experience with graphic design and video editing is an added advantage.

  • Be analytical: Be able to use qualitative and quantitative methods to measure and report marketing performance and direct marketing strategy. Data drives our decisions and you should be okay with that.

Interested in learning more about Brighter Investment and how we are going to change the world? Take a look at our website www.brighterinvestment.com and if you have questions email us at recruitment@brighterinvestment.com.

To apply, we don’t ask for a traditional CV and application letter. Instead, please create two Facebook posts or ads targeted at Ghanaian students that you would use if you were responsible for the Brighter Investment Facebook profile and complete the form below:

 
 
 
 
 
 
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